UI/UX Design Case Study

Goulds Roofing

AlnairTech designed Goulds Roofing’s website experience — services, specialist pages, projects, contact, and FAQ — so visitors can pick a roofing path and request an estimate with confidence.

Figma
UI/UX
Web Design
Lead Gen UX

View Live Website Get in touch

01 — Overview

High-trust roofing UX designed to win free estimates

AlnairTech designed Goulds Roofing’s website experience — services, specialist pages, projects, contact, and FAQ — so visitors can pick a roofing path and request an estimate with confidence.

Client: Goulds Roofing
Project Type: UI/UX & Visual Design
Timeline: 7 Weeks
Our Role: UI/UX Design & Conversion Design

02 — Challenge

Make technical roofing feel understandable and urgent

People arrive stressed. The UI needed strong contrast, clear service choices, and estimate CTAs that feel helpful rather than salesy.

Organise complex roofing offers into readable paths
Pair proof with the ask at the right moment
Keep estimate actions persistent and calm
Design mobile layouts for quick decision-making

03 — Solution

Dark, high-trust service patterns with quote-first UX

We designed service hierarchies, proof modules, and estimate moments that guide homeowners and commercial clients from uncertainty to action.

Increase estimate intent through clearer UX
Help visitors self-select the right roofing path
Improve mobile comprehension of technical services
Give Goulds a distinctive, serious visual identity

04 — Design Showcase

Homepage design

Scroll the homepage, then explore service screens built around the estimate ask.

05 — Spotlight

Service journeys that feel decisive

Flat, liquid, industrial, and roofline paths designed for clarity.

About Us

Company story and roofing credentials.

Roofing Services

Goulds Roofing Ltd

Choose a path, then ask with confidence

Service layouts organise flat, liquid, industrial, and roofline work so visitors can decide and request an estimate without friction.

Path clarity
Each offer has a clean visual entry.
Proof rhythm
Credentials sit near the decision point.
Estimate UX
The ask stays visible without shouting.

Goal: Help residential and commercial clients choose the right roofing service.
Interaction: Compare services, review proof, and request an estimate.
Outcome: Higher-intent quote requests with less confusion.

Core roofing