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Web Development Case Study
BS Joinery Solutions
AlnairTech developed a full WordPress marketing site for BS Joinery Solutions — loft conversions, extensions, kitchens, bespoke joinery, project proof, and quote paths wired for mobile enquiries and local search.
01 — Overview
A lead-focused construction website engineered for speed, clarity, and UK search visibility
AlnairTech developed a full WordPress marketing site for BS Joinery Solutions — loft conversions, extensions, kitchens, bespoke joinery, project proof, and quote paths wired for mobile enquiries and local search.
02 — Challenge
Turn craftsmanship into a site that actually wins quotes
The old presence underplayed the quality of on-site work. Homeowners needed clear services, proof, and a frictionless quote path — on phones first, with local SEO foundations baked in.
- Present loft, extension, and joinery offers without burying the ask
- Ship gallery proof that builds trust before the form
- Keep Get Quote actions visible across service templates
- Structure content for local UK search and Core Web Vitals
03 — Solution
A WordPress build tuned for leads, not just looks
We engineered a dark, high-contrast WordPress site with reusable service templates, gallery modules, and quote CTAs — PHP/CSS/JS front-end work paired with technical SEO so pages load clean and rank clean.
- Increase qualified loft and extension enquiries
- Keep service discovery fast on mobile
- Surface craftsmanship through structured gallery pages
- Leave the client with an editable WordPress workflow
04 — Design Showcase
Homepage build
Scroll the live homepage structure inside the panel — then open the key pages we engineered around conversion.
05 — Spotlight
Pages that drive enquiries
Service, gallery, and contact templates built to move homeowners from interest to quote.
Loft Conversion
BS Joinery Solutions
Everything homeowners need before they request a quote
The loft conversion page explains scope, craftsmanship, and next steps so visitors can request a quote with confidence.
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Clear service scope
What a loft conversion includes stays upfront and scannable.
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Proof of craftsmanship
Photography and detail reassure homeowners about finish quality.
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Quote-first CTA
A prominent path to Get Quote keeps conversion within reach.
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- Goal
- Help homeowners understand loft conversions and enquire faster.
- Interaction
- Scan benefits, review proof, and request a quote.
- Outcome
- Stronger intent and more qualified loft enquiries.
Service journeys
From extensions to finished interiors
Home Extensions
Home extension service detail.
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Kitchens & Bathrooms
Kitchens and bathrooms service page.
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Craft & proof
Custom joinery backed by real project proof
Bespoke Joinery
Bespoke joinery craftsmanship page.
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Gallery
Project gallery and visual proof.
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06 — Full Map
Full site map
Supporting templates that complete the BS Joinery WordPress build.
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07 — Testimonial
The site finally works as hard as our team on site — homeowners get the picture quickly and the quote requests feel more serious.